When a customer conducts a local search on Google, they are usually looking for convenience. They may want to know about your products, services, pricing, photos, reviews, opening hours, or contact details.
Your Google Business Profile provides customers with essential information about your business, but your website can take the customer journey one step further.
For example, imagine a customer searching for a dentist near me. They find your business on Google and see your phone number, opening hours, reviews, photos, and website. If they want to learn more about your treatments or book an appointment, they can visit your website.
This creates a simple customer journey:
Google Search → Google Business Profile → Website → Enquiry / Booking
Why Should You Add Your Website to Your Google Business Profile?
Your website can provide much more information about your business than your Google Business Profile alone.
For example, suppose you run a salon called Glow Beauty Studio. Your Google Business Profile may show your address, phone number, opening hours, reviews, and photos.
However, a customer may still want to know:
- Do you offer bridal makeup?
- Do you provide hair colouring?
- What services do you offer?
- How much do your services cost?
- Can I book an appointment online?
Your website can provide detailed information about these services, allowing customers to find what they need without having to call your business.
This can be particularly useful for businesses where customers need more information before making an enquiry, booking an appointment, or making a purchase.
What Customers May Look For on Your Website
- Restaurant: Menu options, reservations, ordering information
- Salon: Services, pricing, booking options
- Clinic: Treatments, doctors, appointment information
- Retail Store: Products, offers, store information
- Service Business: Services offered, coverage area, contact information
How to Add Your Website to Your Google Business Profile
Adding a website to your Google Business Profile is relatively simple.
Once you are logged in to your Google Business Profile, open your profile and choose the option to edit your business information. Find the Website field and add your website URL.
Make sure you:
- Enter the correct website link.
- Check that the link opens properly.
- Save your changes.
Make sure the information on your website matches your Business Profile.
Your Google Business Profile and website should work together to give customers consistent and accurate information.
Avoid Having Different Information on Google and Your Website
One of the common mistakes businesses make is having different information on their Google Business Profile and website.
For example, your Business Profile might say that your salon is open Monday to Saturday, 10 AM to 8 PM, while your website says that it closes at 7 PM.
This can confuse customers who are deciding whether to visit your business.
The same issue can happen with:
- Business name
- Address
- Phone number
- Opening hours
- Services
- Pricing
- Booking information
Whenever you update important business information, make sure you update it across your Google Business Profile and website as well.
Make Your Website Easy to Use
Adding a website link to your Google Business Profile is only the beginning. Your website should also be easy for customers to navigate.
Suppose someone finds your salon after searching for “best salon near me.” They may immediately want to know what services you offer, how much they cost, or how they can book an appointment.
Don't make customers search through multiple pages to find basic information.
For example, a salon website could prominently display:
- Haircuts
- Hair Colour
- Hair Spa
- Bridal Makeup
- Pricing
- Appointment Booking
- Contact Information
Similarly, a restaurant website should make its menu, ordering, reservation, location, and contact information easy to find.
The goal is simple: Don't make customers search for the information they came to find.
Make Your Website Mobile-Friendly
Local searches are frequently performed on mobile devices. A customer searching for a restaurant while travelling or looking for a nearby clinic is likely to visit your website from their phone.
That's why your website should work well on mobile devices.
Open your website on your phone and ask yourself:
- Can I understand what this business does within a few seconds?
- Can I easily find the phone number?
- Can I find the address?
- Can I see the services or products?
- Can I book, enquire, or order easily?
If customers can quickly find the information they need and take the next step, your website is much easier to use.
Use the Right Landing Page for Your Website
When a customer finds your business on Google and clicks your website link, sending them to your homepage isn't always the best option.
If you have a page that is more relevant to what the customer is looking for, consider directing them there.
For example:
- A restaurant could direct customers to its menu or ordering page.
- A salon could direct customers to its services or booking page.
- A clinic could direct customers to its treatments or appointment page.
- A service business could direct customers to its services or enquiry page.
The easier you make it for customers to reach the information they need, the fewer steps they have to take before contacting or choosing your business.
Don't Forget to Update Your Google Business Profile
Adding a website to your Google Business Profile is just the beginning.
Your business information can change over time. You may change your phone number, move to a new location, update your services, change your opening hours, or introduce new offerings.
Whenever something changes, update both your website and Google Business Profile.
Keeping your information consistent helps customers get accurate information wherever they find your business.
Final Thoughts
Your Google Business Profile helps customers discover your business, while your website can give them more information and help them take the next step whether that's making an inquiry, booking an appointment, ordering a product, or visiting your business.
A customer-friendly website should be:
A customer-friendly website should be:
- Simple to navigate
- Mobile-friendly
- Easy to understand
- Consistent with your Google Business Profile
- Focused on the information customers actually need
- Designed to make enquiries, bookings, or purchases easy
Your Google Business Profile and website should work together as part of the same customer journey:
Get discovered on Google → Give customers the right information → Make it easy to take action.
Manage Your Business Information with Lylom
Managing multiple Google Business Profile details can be time-consuming, especially when your business information needs regular updates.
Lylom helps businesses simplify and organize their Google Business Profile management, making it easier to manage important business information and keep your online presence organized.
Make your business easier to find. Make it easier for customers to choose you.
Get discovered with Lylom.
Get discovered on Google → Give customers the right information → Make it easy to take action.
Manage Your Business Information with Lylom
Managing multiple Google Business Profile details can be time-consuming, especially when your business information needs regular updates.
Lylom helps businesses simplify and organize their Google Business Profile management, making it easier to manage important business information and keep your online presence organized.
Make your business easier to find. Make it easier for customers to choose you.
Get discovered with Lylom.
