When people search for a local business on Google, they typically want to know one thing: “Does this business offer what I need?”
For example, a person searching for a salon may want to know if it offers hair colouring. A customer looking for a dentist may want to know if the clinic provides teeth cleaning. A person searching for a restaurant may want to see what kind of food is available.
That is why adding your products and services on your Google Business Profile (GBP) is important.
A Google Business Profile allows eligible businesses to showcase their services directly on their profile. Depending on the business category, customers can see services, descriptions and, in some cases, even prices.
Why should you add your products and services?
Your business profile is one of the first things a customer sees before deciding to contact or visit you.
If your profile only has your business name, phone number and address, a potential customer may still have questions.
Adding products and services gives them the information they need before they make that decision.
Salon
- Haircut
- Hair Spa
- Hair Colour
- Facial
- Bridal Makeup
Dental Clinic
- Dental Cleaning
- Root Canal Treatment
- Dental Implants
- Teeth Whitening
Restaurant
- North Indian Food
- Chinese Food
- Biryani
- Family Dining
- Takeaway
Instead of making customers search elsewhere, you can give the information directly through your Business Profile.
How to add services to your Google Business Profile
- Open your Google Business Profile.
- Select Edit profile.
- Look for the Services section.
- Select the relevant service category.
- Add the services your business provides.
- Add descriptions or prices where applicable.
- Save your changes.
Google may suggest services based on your business category. You can also add custom services if available.
What about products?
Retail businesses can also showcase products on Google Search and Maps.
For example, a clothing store could showcase:
- Cotton Shirts
- Formal Trousers
- Women’s Kurtis
- Denim Jackets
- Ethnic Wear
This gives potential customers an idea of what they can find at the store.
Keep your information accurate
One common mistake is adding a service once and then forgetting about it.
Businesses change. Prices change. Services are discontinued. New products are introduced.
If your Google profile continues showing outdated information, customers may get confused or contact you about something you no longer offer.
Make it a habit to review your products and services regularly.
Avoid keyword stuffing
Adding services does not mean filling the profile with unrelated keywords.
For example, a salon should not add every possible beauty-related keyword simply because people search for them.
Add the actual services your business provides.
Make your profile useful before customers contact you
Think of your Google Business Profile as a digital shop window.
A physical customer walking into your store can see your products, services and prices. Your Google profile should have as much useful information as possible before the customer makes the journey.
Your products and services can help answer questions like:
- What does this business offer?
- Does it provide the service I need?
- What type of products does it sell?
- Is this business relevant to me?
Final takeaway
A Google Business Profile is more than your business name, address and phone number.
By adding accurate products and services, you give customers more information to the exact moment they are searching for a local business.
For small businesses, keeping all these details updated can be difficult when there are multiple things to manage.
That is when tools like LYLOM can simplify local business management by bringing important Google Business Profile activities into one easier workflow.
Your customers are already searching. Make sure they can clearly see what your business offers.
By adding accurate products and services, you give customers more information to the exact moment they are searching for a local business.
For small businesses, keeping all these details updated can be difficult when there are multiple things to manage.
That is when tools like LYLOM can simplify local business management by bringing important Google Business Profile activities into one easier workflow.
Your customers are already searching. Make sure they can clearly see what your business offers.
